The Launch & The Terms

A routine check-in that isn't. Success becomes the risk, and a competitor's offer slips into the room — “in passing”, of course.

The Thursday meeting has to price every option in margin, not cases — and decline the year's biggest customer by offering a better-shaped yes.

Two weeks before the Harlow's table, Helen closes the door and coaches Edmund through it — walk-away, mandate, and how to survive silence.

The Season 1 finale. Edmund across the table from Richard — the anchor, the silence, the walk-away held without bluffing, and a year priced line by line.

Two weeks to the February feature: one plan, one number, and a name next to every risk.

Day nine: thirty stores with empty shelves, and Richard wants to know when. Twenty minutes to turn a crisis into a plan.

A week after the empty shelves, Edmund walks into Harlow's to ask for more space — and Richard answers the way good buyers do.

The protein bar is at Gate 2, and for the first time capacity speaks first.